Phase 1: Analysis

Our consultant begins by learning about your practice through a short series of conversations with key executives – this brings about a solid base of understanding as we begin to live and breathe your business.

Throughout the analysis phase our central goal is to understand your practice’s philosophy, mission, revenue goals and your history of successes and failures. By the end of this phase, which last about one week, we are ready to apply our industry experience and start driving success to your practice.

Phase 2: Implementation

Marketing. We then proceed to establish a marketing foundation for your practice by reviewing, refining or creating an entirely new brand, logo, letterheads, referral slips, and practice-specific literature – all aimed at putting your business’s philosophy and mission onto tangible printed collateral that we can leave behind with other medical businesses.

Referral Generation. With our marketing foundation in place, your exclusive NOVA Medical consultant launches your custom-tailored referral generation program. At the onset of this process we go over goals and objectives of the program and prepare your practice’s staff for the referral generation activities to come. Staff is prepared to answer telephone calls from referring organizations, ensuring that your staff is ready to sell the benefits that your office stands to provide to referred patients.

Your exclusive NOVA Medical consultant follows up the preparation process by setting up appointments with other local doctors and office managers. Soon after, we can expect to see new patients calling and visiting your practice, with your own referral slip in hand, signed off by a doctor we built a relationship with.

Phase 3: Refine & Repeat

This is our favorite phase, because we get to review our program’s performance – logging the doctors that have referred patients to us and determining refined methods for approaching new doctors. Our findings are presented to your management staff as we continue to improve our process and drive referrals to your practice.