While most websites online focus on things like traffic, advertising campaigns, email marketing, and web conversions, they often overlook an important element that affects everything that they’re involved in – web performance. Websites now offer a wide variety of features and functions but also tend to demand more resources. As a result, users are faced with long loading times, confusing user interfaces, and overall poor browsing experiences.
Many website owners are aware of this to a certain degree but can’t find convincing reasons to do something about it. So the question that begs ... Read More
WEB PERFORMANCE – THE OVERLOOKED ELEMENT OF A SUCCESSFUL ONLINE CAMPAIGN
While most websites online focus on things like traffic, advertising campaigns, email marketing, and web conversions, they often overlook an important element that affects everything that they’re involved in – web performance. Websites now offer a wide variety of features and functions but also tend to demand more resources. As a result, users are faced with long loading times, confusing user interfaces, and overall poor browsing experiences.
Many website owners are aware of this to a certain degree but can’t find convincing reasons to do something about it. So the question that begs ... Read More
Did you know that 94% of first impressions are related to design? It’s that critical first impression that sways users to view your site as credible and relevant. Most website owners know this intrinsically, but the problem is that this usually isn’t enough to justify investing in a new website design. If that describes your situation, here are five more strong reasons why you should strongly consider the investment.
1. It Helps Boost Conversion Rates
Believe it or not, a good design has a direct impact on your ROI. With a design that’s properly optimized to capture attention and ... 
As many marketing experts know, voice search has grown in popularity over the last several years. In fact, 41% of adults and 55% of US teens utilized it more than two times a day by the end of 2014. Moreover, studies indicate that over half of queries will be completed through the use of voice search by 2020. With this reality in mind, business owners who want their organizations to become increasingly successful should begin implementing strategies that help them make the most of voice search. Below you’ll find four techniques you can use to realize this objective:
1. Optimize Your ... 
