This guide will teach you several effective methods for marketing your practice, emphasizing resource efficiency with a key focus on the business factors that are unique to your specific practice. This guide also aims to help you, the private practice owner or manager, refresh the way you look at the business side of running a medical or dental practice.
In this guide I outline several marketing methods that rely on new technologies like search engines, social networks, and digital video. But this is not the primary reason for calling it the “Modern Marketing” guide. What is modern is a method of operating your practice that is very new to most of the folks reading this, it’s a frame of mind more than the marketing tools themselves. This philosophy is one that I’ve only recently come to embrace, and its central theme is that you have to start living your life, the way you desire to live it, right now.
The fact that you’re running your own medical practice gets you halfway there, now let’s take steps to achieving your desired lifestyle, protecting your investment of time and money, and securing a strong financial future that relies on the success of your practice.
Whether you have owned your practice for several years or you just opened up your practice, there are a lot of challenges coming up. The way you deal with these challenges will determine the role that your practice plays in your life, in the short-term and in the long-term. The goal of this brief guide is to outline some of the major business factors that go into maintaining a financially rewarding practice through marketing techniques that work towards achieving your revenue goals. This is not a guide that tells you how much to spend on magazine advertising and direct mail; rather, this guide will explain the varied activities that are available to today’s doctors, allowing you to develop a customized marketing plan for the very specific and unique needs of your own practice.
The Modern Marketing Guide contains actionable information in the following categories
Very professional and talented group! There are two things about this company that are hard to come by in this industry, real communication and HONESTY. They gave me an option that would save me thousands of dollars and it worked. This is a quality worth valuing in any business.
I've been using Nova Advertising for 2 1/2 years and they have done an outstanding job for me. From web design, to email hosting and management, to SEO, these guys know their stuff. On top of that, they are very reasonably priced and are easily reached by phone or email. Customer service is outstanding and I am glad to have them in my corner.
NOVA Advertising has been providing online marketing services for our practice for over 2 years now. We can't say enough about the level of professionalism they possess and more importantly the results. We have seen a big increase in our online patient inquiries since the start of our work with them.
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