When the referral stream is flowing, and it seems that inbound patients arrive at your doorstep “automatically,” the entire organization can neglect both process and referring physicians.
From a marketing strategy perspective, the “customers” are the referring physicians and practices. And this audience requires continuous and proactive attention.
The constant re-invention of health care is a shifting competitive landscape. Groups are absorbing practices, medical groups are becoming super groups, and both are rolling up to hospitals and health systems.
Let us be in charge of building and nurturing new relationships with doctors who can refer patients to you.
When you hire us to start presenting and introducing your practice to other doctors and build new relationships for you; you can rest assure that you have a team of experts that have perfected the art of referral generation ™.
Referrals provide for consistent patient in-flows during low economic periods, and surges in patient in-flows during peak economic times. Our goal is to get your practice to the point where it can consistently rely, month-to-month, on an average number of referral patients.
NOVA’s referral generation process is based on a three-phased approach: Analysis, Implementation, Refine & Repeat
Our consultant begins by learning about your practice through a short series of conversations with key staff members – this brings about a solid base of understanding as we begin to live and breathe your business. Throughout the analysis phase our central goal is to understand your practice’s philosophy, mission, revenue goals and your history of successes and failures. By the end of this phase, which last about one week, we are ready to apply our industry experience and start driving success to your practice.
Marketing. We then proceed to establish a marketing foundation for your practice. Referral Generation. With our marketing foundation in place, your exclusive NOVA Medical consultant launches your custom-tailored referral generation program.
This is our favorite phase, because we get to review our program’s performance. Learn more by contacting us at (703) 855-9641
Very professional and talented group! There are two things about this company that are hard to come by in this industry, real communication and HONESTY. They gave me an option that would save me thousands of dollars and it worked. This is a quality worth valuing in any business.
I've been using Nova Advertising for 2 1/2 years and they have done an outstanding job for me. From web design, to email hosting and management, to SEO, these guys know their stuff. On top of that, they are very reasonably priced and are easily reached by phone or email. Customer service is outstanding and I am glad to have them in my corner.
NOVA Advertising has been providing online marketing services for our practice for over 2 years now. We can't say enough about the level of professionalism they possess and more importantly the results. We have seen a big increase in our online patient inquiries since the start of our work with them.
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