NOVA MedMarket was recently interviewed by Becker’s ASC Review on a report they put together to outline modern marketing strategies that gastroenterology-focused surgery centers can utilize to gain market share, retain current patients, and maintain a professional and credible comprehensive web presence.
“When a prospective patient visitors the surgery center’s website, we want to make them act,” says NOVA MedMarket. “[In the past], medical specialists would get a lot of traffic from insurance directories; today, the legislative environment and the intensified competitive landscape is such that the website has become much more important to have a website that offers a high rate of conversions from visitor to patient.” “Your website is the extension of your practice that’s open 24/7 and it should represent the same values and differentiators that are offered at your physical,” says Mr. NOVA MedMarket. “If your office is inviting and high tech, have a virtual tour available online so people can envision themselves at your office. It’s also very important to have a strong search engine optimization program in place. You want your website to be the first one to come up when someone in your city types in ‘gastroenterology.'”
After you’re done reading that report, consider requesting a free E-book version of our new guide, The Modern Marketing Guide. The First Edition has been produced in two versions, one for Dental Practices and another for Medical Practices. Request your guide here.