SEO (Search Engine Optimization) is an ever-transforming industry and as you might have experienced through the years, the strategies are always changing. Let’s think about it as mobile phone upgrades. Android phones, regardless of brand, often release new models with upgraded features every few months. With this release, users are guaranteed with far better mobile functions. The same things go with SEO.
Whenever Google releases a new algorithm or core update, guidelines follow through. As such, the SEO strategies will have to observe the new guidelines and develop strategies that abide with these new rules.
Over the years, a number of SEO trends have surfaced and as time passes by, they continue to evolve. Here are the emerging SEO technologies that create a huge impact today.
Natural Language Processing (NLP)
Needless to say, Google is always on top of its game, specifically when delivering search results. In connection with this, the BERT (Bidirectional Encoder Representations from Transformers) algorithm renewal was released worldwide back in December 2019. With this algorithm, the search engine giant can easily understand the context behind every user’s query, henceforth, delivering the most relevant results.
The BERT algorithm update allows Google to provide more accurate results based on the string of keywords. Plus, it expands the results, offering related content that may suit the users’ needs, understanding more of the intent.
How To Use It:
Focus on creating high-quality, calibre, useful, and relevant content that provides accurate information to users’ intent. By doing so, you can rank well in the search results pages, with the help of the BERT algorithm. Incorporate your keywords wisely and concentrate more on on how you could answer users’ query.
Natural Language Generation (NLG) for short-form content
What makes Natural Language Generation (NLG) impactful is its ability to produce more meaningful sentences and phrases similar to the natural language, all thanks to its natural language generation technology. It is designed to help content creators come up with useful headlines, blog outlines, meta descriptions, etc. This is helpful in terms of polishing content for better readability.
How To Use It:
NLG has been used by other users before and it is recommended to be incorporated with other tools such as Copy.ai. With this integration, it is easier to generate text for landing pages, the primary text for Facebook, the subject line for emails, headlines and introductions for blogs, meta descriptions, listicles, and more.
TF*IDF
Term Frequency times Inverse Document Frequency (TF*IDF) is an SEO technology that measures the density of the keywords and how it is being used by a user on a specific page. Then, it creates a comparison with other collections of keywords in a large set of documents. As experts claim it, TF*IDF has been a basic part of information and text mining. Plus, it helps determine how relevant a certain word or phrase is to search engines, specifically, Google.
How To Use It:
With this, you can determine the importance of a keyword phrase and the recommendations would be highly useful for your SEO strategies by achieving the required TF*IDF score for a specific keyword you want to target. You can change your approach and implement the tool’s suggestions whether to add or remove pages in your website.
GPT-3 for Automated Content Creation
Generative Pre-Trained Transformer Number 3 (GPT-3) fills in the gaps of the NLG, and measures the density of the keywords. It functions as a mimic to how humans write. Just like its predecessor, the GPT 2, it is designed to automatically generate text that can be considered legit enough to pass as content written by humans. One of the factors that make it standout is its capacity to be task agnostic. Simply put, it can create content of all types and sorts undery any platform necessary.
How To Use It:
Now, if you are working on a volume of short-form content, GPT-3 can help you achieve your goal. It is an excellent tool for creating content for email and first-draft writing. However, it still requires core writing skills to turn content into an appealing, relevant, and useful piece of article.
It can be used in the earlier stage of writing but in order to create a content that echoes your brand voice, be sure to add human touch.
SEO A/B Testing
Google Bots are the testing users in SEO A/B testing. Title tags, meta descriptions, H1, AMP, internal anchor texts, schema markup, and new content are some of the on-page elements that compose the foundation of this testing. Usually, it involves serving different versions of a page’s content wherein the user(Google bots) is being redirected to a different webpage that depends on your test approach.
How To Use It:
There are two ways on how to implement SEO A/B Testing. The first thing is to test the basic elements such as meta description, H1, and title tags. Then, the second one is the intermediate or advanced level where you test internal anchor texts, AMP pages, new content, schema markup, and so on.
When you conduct this testing, you can determine what works for your business and what doesn’t. Based on the testing, you can implement changes on your website.
Automated On-page Content Optimization
Creating quality and long-form content for your site can be time consuming since you are checking a lot of things such as top-ranking pages on search engine result pages. In order to make this process run faster and more convenient, you can make use of automated on-page content optimization. Meaning, this tool supports platforms in implementing SEO strategies with little effort on your part. It simply saves time, too.
How To Use It:
Instead of involving a high-level dedication and effort, you can take advantage of other SEO platforms to incorporate with your strategies such as Frase AI and Content Harmony. With these tools, you can quickly analyze your competitor’s backlinks while getting up-to-date data on your keywords rankings. In the long run, you can save time in creating relevant content under your niche and providing useful information that meets user intent.
Non-text content factors
When we say content, it is not limited to text. It also involves images, videos, graphics, audio clips, animations, and more. These types of content are called non-text content. From an SEO perspective, since Google and other search engines aren’t able to fully understand non-text content factors, it’s crucial to optimize these elements.
It may not be appealing to you at some point, but non-content factors are prominent in SEO which can either make or break your strategies.
How To Use It:
One of the best ways to optimize your non-text content is to add “alt attributes” to images. This can help search bots identify what a non-text element is or what it points to if it links to another web page. You can do this by adding a string of HTML code, or if you have a WordPress site, you can fill in an ‘Alt Text’ field every time you upload media.
In addition, you can also incorporate other tools such as Venngage, Canva, Animaker, and Invideo to create high-quality graphics, images, and videos to make your website look more appealing – both to users and search engines.
In A Nutshell
The SEO industry will continue to evolve and transform – this is the only thing that’s certain. Moving forward, new technological breakthroughs will come forth and businesses should always keep an eye on those for these elements are crucial to success. Yes, the competition is tough. Thus, all the more reason you should stay on top of the game by working on emerging SEO technologies and incorporating your strategies with it. Go get ‘em!